Magic Is Afoot.....

One of the most interesting characters I've found to be doing the rounds in the world of business and marketing is Ben Mack, author of Think Two Products Ahead.
After carefully watching his moves for about a year and a half I know this guy is not at all like your average quasi-guru of get-rich-quick-online BS, of which you can find hundreds of examples at the blink of an eye. Instead, he is a serious, genuine and caring entrepreneur who brings an almost unheard-of depth of vision and expertise to the table, enriched by his background as a magician, novelist and former corporate adman.


Right now he is running a series of free teleseminars in honor of Magic Week, aptly named Profitable Magic. Why is that so aptly named? Because the people speaking on these calls have all made amazing magic happen in their lives and their businesses. And because Ben himself has created a formula for lasting profitability that looks roughly like this:


direct response marketing x branding = direct response branding = PROFITABLE MAGIC.

Do you want to discover how to apply magic to your business and watch your profits soar?

Register here for FREE access to the teleseminars.

Inner Work Is An Essential Prerequisite For Business Success

If you look at most successful business owners, the one thing they have in common is that they,ve done a lot of self-development work and are not likely to ever stop doing so. Developing a certain degree of control over their own thoughts, emotions, and actions, and gradually turning their weaknesses into strengths.

One of my own weaknesses from a marketing point of view is that all the inner work I've done so far, starting in childhood has changed my perceptions of life so drastically that it can be difficult for me to relate to what the majority of people believe in, want, and aspire to. To find new strength in this area, I've taken up the study of persuasion.

The first thing I did was to read the book Influence: The Psychology Of Persuasion, by Professor Robert Cialdini. This proved an excellent introduction to the topic and I heartily recommend it to everyone. In fact, I found the contents of this book to be so important that I started a separate blog to report on my persuasion studies. You might want to check it out right now, because I just discovered a new resource that will likely propel my learning forward at a rate I never could have anticipated... You can read about it at www.influence.newmilenniumentrepreneurs.com.

Time to revive this blog....

OMG! It's almost a year since I last posted here. Time to get out the broom and brush away the cobwebs.
During the past year I have been taking in incredible amounts of knowledge in terms of running an online/offline business, but due to time obligations related to survival issues I have been extremely limited as to implementing the knowledge I gained.
That is now rapidly changing. The survival issues still remain to some extent, but I'm developing the skill to not let them get in the way anymore, at least to the extent that I am actually taking a few small steps every single day in implementing all that I've learned and still am learning.
If I can just manage to squeeze 2 or 3 productive actions in every day, I know I'm unleashing a snowball. The catch for now is that a lot of these actions won't start paying me cash immediately, and I need cash now! This is where so many new businesses fail: as an employee, you get used to doing an x amount of work and getting paid an x amount of cash in return. As a business owner you invest your time and efforts up front and the financial results are unpredictable and may take some time to show up at all.
The trick is to never let this discourager you.
Be back soon.